MCH’s – 50:50 Program Launch
January 22, 2019, IA launched the 50:50 program for media Houses. This program works with the media houses to focus on:
- Women’s Image on the media and what it teaches and creates a picture with the viewer
- The portrayal of gender as a stereotypical ways that endorses social views of gender issues
- Depiction of the relationship between men and women emphasized on traditional roles and normalize violence against women
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