MCH’s – 50:50 Program Launch

January 22, 2019, IA launched the 50:50 program for media Houses. This program works with the media houses to focus on:

  • Women’s Image on the media and what it teaches and creates a picture with the viewer
  • The portrayal of gender as a stereotypical ways that endorses social views of gender issues
  • Depiction of the relationship between men and women emphasized on traditional roles and normalize violence against women


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