MCH’s – 50:50 Program Launch

January 22, 2019, IA launched the 50:50 program for media Houses. This program works with the media houses to focus on:

• Women’s Image on the media and what it teaches and creates a picture with the viewer
• The portrayal of gender as a stereotypical ways that endorses social views of gender issues
• Depiction of the relationship between men and women emphasized on traditional roles and normalize violence against women